The Power of Omnichannel Marketing in the Insurance Industry
Is ‘omnichannel’ in marketing just a buzzword? Or does it have a place in the insurance industry? Thomas Brett, head of business development at Contact State discusses how this, often overlooked strategy could change digital customer journeys for the better. The insurance industry is experiencing a seismic shift in customer expectations and preferences. Consumers don’t want t...
Thomas Brett
3 issues faced by every lead buyer...and how you solve them
Lead generation issues can be broken down into three distinct areas argues Thomas Brett, Cont...read more
Do networks have a compliance blindspot when it comes to lead generation?
Thomas Brett, Head of Mortgage and Lending at Contact State explains how the new financial pr...read more
Launch of the Contact State partner directory
Contact State makes it easier, safer and more profitable to work with lead generation firms an...read more
Contact State expands team and product to make the lead generation industry 'safer and fairer' in 2022
Contact State, the lead generation certification platform has announced that Thomas Brett and Matthew Marshall will join its business today. The new hires are timed with a technology release and widened strategic ambition to certify and safely deliver every lead generated in Europe. Alain Desm...read more
Planning for a winter 'lead gen' slow down
Alain Desmier, managing director at Contact State, explains why lead generation buyers need a ...read more
How do you fool the FCA and Google?
Regular readers of the Contact State blog will know that brand spam (the process of passing of...read more
ASA rules against ‘benefit’ lead generation adverts
The Advertising Standards Authority (ASA) releases rulings every Wednesday morning and most ru...read more
Contact State and Verisk’s Jornaya combine to accelerate trust, transparency and performance in the marketing ecosystem
Verisk acquisition enables a combined Contact State and Jornaya to offer customers expanded in...read more
The new Google rules: What lead buyers & lead sellers need to know
Over the last 18 months the Financial Conduct Authority (FCA) has often hinted that it would e...read more
Contact State welcome delegates to Lead Generation World UK
The wait for a Lead Generation conference in the UK is over and Contact State are absolutely d...read more
Press
We provide monthly insights about advertising, data and lead generation trends.
Subscribe to receive our newsletter, The Leader, in your inbox