Calling in from the cold

With a general election due in the UK in the next twelve months, every political party is planning proposed legislation for easy-to-understand problems.  Financial cold calling is one such headline grabbing issue and after years of inaction it appears there is now enough political capital for regulators and politicians to address misleading marketing firms.  From endless promi...
Alain Desmier

Planning for a winter 'lead gen' slow down
Alain Desmier, managing director at Contact State, explains why lead generation buyers need a more
How do you fool the FCA and Google?
Regular readers of the Contact State blog will know that brand spam (the process of passing more
ASA rules against ‘benefit’ lead generation adverts
The Advertising Standards Authority (ASA) releases rulings every Wednesday morning and most more
Contact State and Verisk’s Jornaya combine to accelerate trust, transparency and performance in the marketing ecosystem
Verisk acquisition enables a combined Contact State and Jornaya to offer customers expanded insights into buyer journeys in the UK and EU LONDON – September 7, 2021 -- Contact State, the lead generation certification technology platform, has been acquired by Verisk (Nasdaq:VRSK), a leading more
The new Google rules: What lead buyers & lead sellers need to know
Over the last 18 months the Financial Conduct Authority (FCA) has often hinted that it would more
Contact State welcome delegates to Lead Generation World UK
The wait for a Lead Generation conference in the UK is over and Contact State are absolutely more
US Healthcare adverts will require certification
Google have been bashed about in recent weeks by everyone; the Government, the financial more
Making lead generators ARs/IARs is risky
Contact State bangs the drum for greater scrutiny of financial promotions, because it more
Lead gen ignorance is not an excuse, rules the ASA
There is a change of tone, commitment and energy from the UK’s advertising regulator when it more
The Leader: April edition
What's in this edition?  Lead gen ignorance is not an excuse, rules the ASA Making lead more

We provide monthly insights about advertising, data and lead generation trends.

Subscribe to receive our newsletter, The Leader, in your inbox