Contact State and Verisk’s Jornaya combine to accelerate trust, transparency and performance in the marketing ecosystem

Verisk acquisition enables a combined Contact State and Jornaya to offer customers expanded insights into buyer journeys in the UK and EU
LONDON – September 7, 2021 -- Contact State, the lead generation certification technology platform, has been acquired by Verisk (Nasdaq:VRSK), a leading global data analytics and decision-support solutions provider that serves customers in the insurance, energy and specialized markets, and financial services industries. As a result of the acquisition, Contact State will combine with Verisk’s Jornaya, a leader in consumer compliance, behavioral data and marketing intelligence, to offer customers expanded insights into buyer journeys in the UK and EU.
Contact State was founded on the principle that online consumer data is sensitive, personal and should be protected like an offline retail financial transaction, with a receipt. Its technology creates independent certificates that record and secure consumer consent, the customer journey as well data integrity. Combined with Jornaya’s mission to enable the most relevant and timely interactions for consumers while always honoring their privacy, this acquisition expands the insights into buyer journeys in the UK and EU offered to Contact State and Jornaya customers.
Announcing the news, Alain Desmier, Contact State’s co-founder and managing director said: “Since Sept 2019, we have pioneered a path for data certification in the UK, building our business and finding a way through the commercial turbulence caused by the pandemic. We are excited and proud to be joining Jornaya and the Verisk family of businesses.”
Rob Rokoff, Senior Vice President, Corporate Development of Verisk’s Jornaya said: “We are delighted to have Contact State join Verisk. Their progress in such a short space of time has been remarkable. Our shared ambition is to create a global industry standard for consumer consent. This acquisition represents a natural evolution of our business, and as Contact State and Jornaya learn and grow from each other, we will help make the marketing ecosystem increasingly transparent and efficient for consumers and our customers.”
Contact State works with product providers, financial intermediaries and performance marketing agencies in the life insurance, health insurance and mortgage sectors. The firm has been recognised with a series of insurance industry awards and is a leading commentator in the advertising and compliance press.
Mike Laming, Chief Technical Officer at Contact State, said: “In a matter of two years, we have disrupted and positively changed the UK lead generation industry, setting a much higher standard for consumer data exchange for our clients and partners. The Contact State vision has always been to become an essential part of European performance marketing infrastructure and joining Verisk takes us a step closer to that goal.”

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