The race for life: scale vs margin
This article first appeared in Cover Magazine
Spotted this week on the website of a leading life insurance broker in the UK was this, less-than-enticing sales message:
“WE KNOW THAT YOU'RE BUSY. Honestly, we get it! We're people too... with families, jobs, dogs to walk, bills to pay, lawns to mow...Most calls will take between 30-45 minutes, and then that's it."
I was struck...
Alain Desmier
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