Building better insurance customer journeys at the VIC
Events, pandemics and government funding have driven protection conversation for the past four years. With Covid providing a daily reminder of mortality risks and lockdowns putting increased pressure on state funded healthcare, British consumers have sought out protection products and providers. ...but what they’ve found however is legacy technology, a largely manual telepho...
Alain Desmier
The Power of Omnichannel Marketing in the Insurance Industry
Is ‘omnichannel’ in marketing just a buzzword? Or does it have a place in the insurance indust...read more
Purchasing insurance is an on/offline process
Go and search the Trust Pilot reviews for any large distributor of health and life insurance, ...read more
Innovative marketing for secured lending is more important than ever, here’s why.
Need for Equity Release and standard mortgage products is higher than ever, but due to extern...read more
Use Contact State technology to switch off this summer
As the summer holidays approach, financial services marketeers and salespeople are getting nervous. The larger the operation, the bigger the problem. For businesses that rely on inbound consumer enquiries and external lead generation, July and August always bring trouble.
Good weather distra...read more
Calling in from the cold
With a general election due in the UK in the next twelve months, every political party is plan...read more
Lead Generation World London 2023 Review
After the success of Lead Generation World 2022, it was fantastic for Contact State to sponso...read more
Lead Generation World 2023
With lead generation world London around the corner, what have we learnt over the past year i...read more
Lindsey McLoughlin joins Contact State as Head of Client Strategy to help drive growth
Marketing technology platform Contact State has appointed highly experienced digital marketeer...read more
What did we learn from the Consumer Duty panel at the Mortgage Expo Manchester 2023?
Thomas Brett, our Head of Mortgage and Lending sat on the Consumer Duty panel at this year’s ...read more
Consumer choice is powering next gen, lead gen
Economic turmoil, the threat of a recession and the knock-on effect of slashing of advertising...read more
Press
We provide monthly insights about advertising, data and lead generation trends.
Subscribe to receive our newsletter, The Leader, in your inbox