The Power of Omnichannel Marketing in the Insurance Industry
Is ‘omnichannel’ in marketing just a buzzword? Or does it have a place in the insurance industry? Thomas Brett, head of business development at Contact State discusses how this, often overlooked strategy could change digital customer journeys for the better. The insurance industry is experiencing a seismic shift in customer expectations and preferences. Consumers don’t want t...
Thomas Brett
Purchasing insurance is an on/offline process
Go and search the Trust Pilot reviews for any large distributor of health and life insurance, ...read more
Innovative marketing for secured lending is more important than ever, here’s why.
Need for Equity Release and standard mortgage products is higher than ever, but due to extern...read more
Use Contact State technology to switch off this summer
As the summer holidays approach, financial services marketeers and salespeople are getting ner...read more
Calling in from the cold
With a general election due in the UK in the next twelve months, every political party is planning proposed legislation for easy-to-understand problems. Financial cold calling is one such headline grabbing issue and after years of inaction it appears there is now enough political capital for ...read more
Lead Generation World London 2023 Review
After the success of Lead Generation World 2022, it was fantastic for Contact State to sponso...read more
Lead Generation World 2023
With lead generation world London around the corner, what have we learnt over the past year i...read more
Lindsey McLoughlin joins Contact State as Head of Client Strategy to help drive growth
Marketing technology platform Contact State has appointed highly experienced digital marketeer...read more
What did we learn from the Consumer Duty panel at the Mortgage Expo Manchester 2023?
Thomas Brett, our Head of Mortgage and Lending sat on the Consumer Duty panel at this year’s ...read more
Consumer choice is powering next gen, lead gen
Economic turmoil, the threat of a recession and the knock-on effect of slashing of advertising...read more
What changes can we expect in the lead generation markets in 2023? The Key words of 2023
As we move into 2023 what will change in the lead generation markets in the year ahead? Thoma...read more
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