Marketing technology platform Contact State has appointed highly experienced digital marketeer Lindsey McLoughlin as its new Head of Client Strategy to drive growth.
Lindsey, who has almost 20 years’ experience in digital marketing, has worked for a number of well-known brands, including ao.com, webuyanycar and JD Sports, where she led a number of successful collaborative marketing campaigns.
She started her career at Laterooms in 2006 where she was responsible for the launching a hugely successful partnership with trainline.com. Her other roles include Group Affiliate Marketing Manager and DIgital Campaign Manager at AO.com planning and implementing engaging campaigns with supplier investment to increase and retain customer base and Digital Performance Marketing Lead at JD Sports, where, during the pandemic, Lindsey was instrumental in managing the Tessuti and scotts brand’s transition in-store customers to online, utilising a number of different marketing channels and techniques, careful management of customer communications and social engagement, Lindsey helped the brands to adopt new way of working and grow sales.
More recently Lindsey managed the digital marketing channels at webuyanycar before moving to BrightHR where, as Head of Partnerships and Affiliates she managed a number of key relationships, including Santander and Virgin Money.
At Contact State, Lindsey will be combining her expertise in Paid Media channels including Affiliate Marketing, Display and her extensive experience in CRM, partnerships and client relationship management to help Contact State expand its client database, and work more directly with large insurers and other financial services companies.
Lindsey’s role will be to consult with brands to identify their successful marketing campaigns, to ensure they are making the most of their marketing budgets while meeting their Consumer Duty requirements. She will also utilise the strong relationships she has built up over the years, and work collaboratively within the industry to help Contact State and its clients continue to grow.
Speaking about her appointment, Lindsey said: “I am hugely impressed with what Contact State is doing - using a commercial platform with the ability to analyse data which such incredible insight that it is able to not only enhance marketing campaigns to support business growth, but also help ensure businesses are meeting their Consumer Duty requirements by enhancing the customer journey.
Lindsey says she has always felt really passionate about transparency, honestly and kindness being at the heart of any consumer - focussed business, and she could immediately see a synergy with Contact State.
“As soon as I met Alain, it was clear that we had a lot in common - the culture of the business is centred around honestly, transparency and integrity, but also innovation and improvement, all of which is hugely important to me. I am really excited to start working with brands, to be bold and brave, to try new things and explore new channels, to help them understand and manage customer vulnerability and to build up great relationships and use our knowledge and expertise to create mutually beneficial partnerships where non-competing brands can support each other and grow together.”
Alain Desmier, Managing Director, Contact State said: “Lindsey is a truly exceptional digital marketing professional with experience across the entire marketing spectrum in a broad range of sectors and we are thrilled to have someone of her obvious calibre and ambition join our team.
“As well as supporting the 130+ marketing partners integrated with Contact State, Lindsey will be directly working with our financial brand clients in a consultative and strategic role, helping them get the most out of their own media buying.
“With Lindsey joining the team, Contact State is very well positioned to continue growing – both within financial services and beyond – and progressing our mission to raise the standard, accountability and effectives of online lead generation in the UK".