What we do | Contact State

Better customer journeys

Every sale starts with customer intention and Contact State clients use our platform to discover, oversee and build better acquisition strategies. From understanding advert origination through to serving custom thank you pages, Contact State helps you serve consumers with the journey they want.

Customer journey oversight on every lead you generate or buy

In-journey engagement scoring that assesses interest, help needed or fraud.

Segmented customer journeys that serve the appropriate next step

Enhance existing data infrastructure

Our low code API wrapper enhances your existing technology stack. Clients use Contact State to bring new customer acquisition campaigns to market in hours, not days or weeks.

Power up your legacy technology with our innovative API Wrapper

Focus on getting good data to your sales team with Firewall Validation

Focus on partnership management to get positive ROI

Generate performance data points

Understand what's driving sales, cancelations and misrepresentation with real-time performance reporting and in-journey customer engagement scoring. Work with our business intelligence team to track the trends driving sales for you, your competitors and partners.

Don't wait for month end sales reporting, us our real-time feedback API

Drill down into advertising and landing page performance intelligence

Understand what the industry is doing with bespoke competitor analysis

“Our marketing and lead generation activity is focused on helping customers to better understand their options, so that when they start the journey into exploring equity release, they are fully engaged and keen to understand more. Working with Contact State is a huge step forward as it provides real transparency into the customer journey and confidence around customer consent.”

Chris Bibby, Chief Marketing Officer, Key Group

Frequently Asked Questions

The Contact State platform helps marketing teams manage compliance oversight, control what lead data enters your CRM, customise every customer journey and focus your marketing on profitability.

What does Contact State do?

Contact State certifies and delivers over 100,000 insurance customer journeys a month, supporting several of the largest insurance distributors and product providers in the UK. We provide consultancy and technology solutions for clients looking to build, run and improve customer acquisition campaigns.

How do clients use Contact State?

Contact State clients use our technology to create better customer journeys, enhance existing technology and create new, performance data points. We help our partners understand, improve and report on every aspect of customer acquisition.

Do Contact State clients make more sales?

By using Contact State to build an intelligent approval and rejection process, automating your real-time feedback mechanism to increase performance and by working with lead partners who agree to be certified, you will improve every segment of your lead campaigns from compliance to conversion.

Does Contact State only operate in the Insurance industry?

No, we also have clients in the Mortgage and Equity Release industry and we can be deployed anywhere a client is using digital marketing to acquire consumer interest. We are, however, Life and Health insurance specialists.

Can Contact State help me determine the quality customer acquisition campaign?

Yes. Clients use Contact State to segment the outcome of every consumer interaction and then layer across marketing meta data and the advertising journey the consumer saw. Many insurance clients use Contact State to assess the level of engagement in a customer journey which helps them decide where advertising should be deployed.

Does Contact State easily integrate with other 3rd party platforms and CRMs?

Yes, we have existing integrations into 3rd party CRM platforms like LeadByte, FLG, Databowl as well as anumber of custom integrations with clients self-bult CRM systems. We've adopted third party integrations like Data8 and Loqate and built them into our platform.

How easy is it to integrate Contact State?

We've made the integration process very easy and our complete technical documentation is publicly available. Based on hundreds of previous integrations this is the approx. integration times when being led by a single developer:

For Contact State clients integrating a CRM and in-house marketing: 3 hours.

For 3rd party marketing partners using Certify + Connect: 2 Hours

Can you use Contact State to assist your compliance team?

Contact State clients use our platform to manage their compliance to industry standards as set by the FCA, ASA and ICO. Contact State is not an outsourced compliance service, rather we're the tool compliance teams use to make compliance practices more effective.

How does Contact State keep customer data safe?

Customer confidentiality and the responsible use of consumer and business data is at the forefront of everything that we do. A combination of non-reversible hashing, double authentication and auto deletion of data as standard, Contact State is the standard for the transfer of marketing data.

Does Contact State sell leads?

No. We help clients get the most from their 1st, 2nd and 3rd party marketing and clients integrate us across their customer journey workflows.

Who founded Contact State?

Contact State was founded in 2019 by entrepreneurs Alain Desmier and Mike Laming, both of whom continue to lead and grow the business.

When did Contact State become a Verisk business?

Contact State was acquired by Verisk in 2021 and joined the businesses Jornaya and Infatour to form Verisk Marketing Solutions. Within the Verisk business in the UK, Contact State leads the "consumer insights" division.