Support | Sign in

Purchasing insurance is an on/offline process
Go and search the Trust Pilot reviews for any large distributor of health and life insurance, and you’ll find inconsistent and contradictory feedback. You’ll hear from customers who feel they’ve been advised well, through to consumers who protest that they were tricked into leaving their details, swearing never to try again.  The point, if not glaringly obvious, is that we all...
Alain Desmier

Making lead generators ARs/IARs is risky
Contact State bangs the drum for greater scrutiny of financial promotions, because it matters....read more
Lead gen ignorance is not an excuse, rules the ASA
There is a change of tone, commitment and energy from the UK’s advertising regulator when it c...read more
The Leader: April edition
What's in this edition?  Lead gen ignorance is not an excuse, rules the ASA Making lead genera...read more
Google shakes up financial lead generation
If you generate consumer financial leads in the UK via search it's very likely that over the past 6 weeks your Google account was suddenly paused. Clients and friends of Contact State have been reporting back to us about the effects of Google's Business Operations Verification process as it sw...read more
FCA unveils radical changes to funeral planning sector
The ICO’s investigation into the funeral firm Avalon and the lead generation businesses Plan M...read more
The Leader: March edition
What's in this edition? FCA unveils radical changes to funeral planning sector Google shakes u...read more
Life Insurance searches breaks five year record in January 2021
Google trends is a very useful tool if you are looking for top level trends about what is goin...read more
The ICO steps up enforcement over ‘unlawful’ lead generation
The ICO seems to have turned their attention away from major consumer brand data breaches and ...read more
Google targets UK lead gen firms with the business operations verification process
After it was initially rolled out in the US we knew Google’s audit of adwords advertisers was ...read more
The Leader: February edition
What's in this edition? Your lead generation guide to February  Google targets UK lead generat...read more
Press
See more
Lindsey McLoughlin joins Contact State as head of client strategy
Lindsey McLoughlin joins Contact State as Head of Client Strategy to help drive growth
Usay Compare partners with Contact State to optimise marketing campaigns and enhance sales
Usay partners with Contact State on marketing activities and lead validation
MBE Manchester seminar programme and keynote speaker revealed
LifeSearch Protection Awards 2023: Shortlists revealed
More consumers using false data to avoid insurance sales calls
Consumers inputting fake data into quote forms for fear of becoming a ‘lead’
ERC appoints standards committee for equity release sector
The future of lead generation
Key partners with Contact State for lead generation services
Key strikes partnership with Contact State
Record year for Contact State as business activity increases fourfold
Contact State responds to FCA’s proposals to clamps down on financial marketing
FCA strengthens marketing rules for authorised firms

We provide monthly insights about advertising, data and lead generation trends.

Subscribe to receive our newsletter, The Leader, in your inbox