Building better insurance customer journeys at the VIC
Events, pandemics and government funding have driven protection conversation for the past four years. With Covid providing a daily reminder of mortality risks and lockdowns putting increased pressure on state funded healthcare, British consumers have sought out protection products and providers. ...but what they’ve found however is legacy technology, a largely manual telepho...
Alain Desmier
Contact State welcome delegates to Lead Generation World UK
The wait for a Lead Generation conference in the UK is over and Contact State are absolutely d...read more
US Healthcare adverts will require certification
Google have been bashed about in recent weeks by everyone; the Government, the financial regul...read more
Making lead generators ARs/IARs is risky
Contact State bangs the drum for greater scrutiny of financial promotions, because it matters....read more
Lead gen ignorance is not an excuse, rules the ASA
There is a change of tone, commitment and energy from the UK’s advertising regulator when it comes to scrutinising online lead generation adverts; someone seems to have switched the ASA off and on again.Three rulings in quick succession suggest the ASA plan to be more active in the lead genera...read more
The Leader: April edition
What's in this edition?
Lead gen ignorance is not an excuse, rules the ASA
Making lead genera...read more
Google shakes up financial lead generation
If you generate consumer financial leads in the UK via search it's very likely that over the p...read more
FCA unveils radical changes to funeral planning sector
The ICO’s investigation into the funeral firm Avalon and the lead generation businesses Plan M...read more
The Leader: March edition
What's in this edition?
FCA unveils radical changes to funeral planning sector
Google shakes u...read more
Life Insurance searches breaks five year record in January 2021
Google trends is a very useful tool if you are looking for top level trends about what is goin...read more
The ICO steps up enforcement over ‘unlawful’ lead generation
The ICO seems to have turned their attention away from major consumer brand data breaches and ...read more
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