Purchasing insurance is an on/offline process
Go and search the Trust Pilot reviews for any large distributor of health and life insurance, and you’ll find inconsistent and contradictory feedback. You’ll hear from customers who feel they’ve been advised well, through to consumers who protest that they were tricked into leaving their details, swearing never to try again.
The point, if not glaringly obvious, is that we all...

Alain Desmier

Making lead generators ARs/IARs is risky
Contact State bangs the drum for greater scrutiny of financial promotions, because it matters....read more

Lead gen ignorance is not an excuse, rules the ASA
There is a change of tone, commitment and energy from the UK’s advertising regulator when it c...read more

The Leader: April edition
What's in this edition?
Lead gen ignorance is not an excuse, rules the ASA
Making lead genera...read more
Google shakes up financial lead generation
If you generate consumer financial leads in the UK via search it's very likely that over the past 6 weeks your Google account was suddenly paused. Clients and friends of Contact State have been reporting back to us about the effects of Google's Business Operations Verification process as it sw...read more

FCA unveils radical changes to funeral planning sector
The ICO’s investigation into the funeral firm Avalon and the lead generation businesses Plan M...read more

The Leader: March edition
What's in this edition?
FCA unveils radical changes to funeral planning sector
Google shakes u...read more

Life Insurance searches breaks five year record in January 2021
Google trends is a very useful tool if you are looking for top level trends about what is goin...read more

The ICO steps up enforcement over ‘unlawful’ lead generation
The ICO seems to have turned their attention away from major consumer brand data breaches and ...read more

Google targets UK lead gen firms with the business operations verification process
After it was initially rolled out in the US we knew Google’s audit of adwords advertisers was ...read more

The Leader: February edition
What's in this edition?
Your lead generation guide to February
Google targets UK lead generat...read more
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