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The Power of Omnichannel Marketing in the Insurance Industry
Is ‘omnichannel’ in marketing just a buzzword? Or does it have a place in the insurance industry? Thomas Brett, head of business development at Contact State discusses how this, often overlooked strategy could change digital customer journeys for the better.  The insurance industry is experiencing a seismic shift in customer expectations and preferences. Consumers don’t want t...
Thomas Brett

US Healthcare adverts will require certification
Google have been bashed about in recent weeks by everyone; the Government, the financial regul...read more
Making lead generators ARs/IARs is risky
Contact State bangs the drum for greater scrutiny of financial promotions, because it matters....read more
Lead gen ignorance is not an excuse, rules the ASA
There is a change of tone, commitment and energy from the UK’s advertising regulator when it c...read more
The Leader: April edition
What's in this edition?  Lead gen ignorance is not an excuse, rules the ASA Making lead generators ARs/IARs is risky US Healthcare adverts will require certification Interesting links for you to read, watch and listen.  The Leader is a monthly newsletter by Contact State that summarises the st...read more
Google shakes up financial lead generation
If you generate consumer financial leads in the UK via search it's very likely that over the p...read more
FCA unveils radical changes to funeral planning sector
The ICO’s investigation into the funeral firm Avalon and the lead generation businesses Plan M...read more
The Leader: March edition
What's in this edition? FCA unveils radical changes to funeral planning sector Google shakes u...read more
Life Insurance searches breaks five year record in January 2021
Google trends is a very useful tool if you are looking for top level trends about what is goin...read more
The ICO steps up enforcement over ‘unlawful’ lead generation
The ICO seems to have turned their attention away from major consumer brand data breaches and ...read more
Google targets UK lead gen firms with the business operations verification process
After it was initially rolled out in the US we knew Google’s audit of adwords advertisers was ...read more
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Lindsey McLoughlin joins Contact State as head of client strategy
Lindsey McLoughlin joins Contact State as Head of Client Strategy to help drive growth
Usay Compare partners with Contact State to optimise marketing campaigns and enhance sales
Usay partners with Contact State on marketing activities and lead validation
MBE Manchester seminar programme and keynote speaker revealed
LifeSearch Protection Awards 2023: Shortlists revealed
More consumers using false data to avoid insurance sales calls
Consumers inputting fake data into quote forms for fear of becoming a ‘lead’
ERC appoints standards committee for equity release sector
The future of lead generation
Key partners with Contact State for lead generation services
Key strikes partnership with Contact State
Record year for Contact State as business activity increases fourfold
Contact State responds to FCA’s proposals to clamps down on financial marketing
FCA strengthens marketing rules for authorised firms

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