Building better insurance customer journeys at the VIC
Events, pandemics and government funding have driven protection conversation for the past four years. With Covid providing a daily reminder of mortality risks and lockdowns putting increased pressure on state funded healthcare, British consumers have sought out protection products and providers. ...but what they’ve found however is legacy technology, a largely manual telepho...
Alain Desmier
Google targets UK lead gen firms with the business operations verification process
After it was initially rolled out in the US we knew Google’s audit of adwords advertisers was ...read more
The Leader: February edition
What's in this edition?
Your lead generation guide to February
Google targets UK lead generat...read more
The Leader: December edition
The Leader is a monthly newsletter by Contact State that summarises the stories, trends and o...read more
The Leader: November edition
The Leader is a monthly newsletter by Contact State that summarises the stories, trends and opinions for businesses that generate or buy leads. You can sign up to receive The Leader in your inbox here.What's in this edition?
Your lead guide to November
Did the ‘Christmas slow down’ arrive in...read more
The FCA’s big chance to shut down fraudulent advertising
What’s going on?The FCA is proposing a significant review of the way that financial promotions...read more
Alain Desmier nominated for ‘personality of the year’ at major insurance awards
Contact State Managing Director Alain Desmier has been nominated in the Protection Review Awar...read more
What you need to know about Google's changes to their financial services policy
This is clearly the month to release innocent looking updates that actually have significant c...read more
The FCA proposed changes to Financial Promotions: What you need to know
The FCA has proposed a new regulatory framework for the way that financial advertising and lea...read more
Contact State making headlines at ProtectX, Protection Guru and Cover Magazine
The Contact State team has been busy in the last few weeks, loudly making the case for clearer...read more
The rules of insurance lead generation
Every day, thousands of consumers use lead generation websites in order to be introduced to in...read more
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