The Power of Omnichannel Marketing in the Insurance Industry

Is ‘omnichannel’ in marketing just a buzzword? Or does it have a place in the insurance industry? Thomas Brett, head of business development at Contact State discusses how this, often overlooked strategy could change digital customer journeys for the better.  The insurance industry is experiencing a seismic shift in customer expectations and preferences. Consumers don’t want t...
Thomas Brett

The Leader: February edition
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