Support | Sign in

The Power of Omnichannel Marketing in the Insurance Industry
Is ‘omnichannel’ in marketing just a buzzword? Or does it have a place in the insurance industry? Thomas Brett, head of business development at Contact State discusses how this, often overlooked strategy could change digital customer journeys for the better.  The insurance industry is experiencing a seismic shift in customer expectations and preferences. Consumers don’t want t...
Thomas Brett

The Leader: February edition
What's in this edition? Your lead generation guide to February  Google targets UK lead generat...read more
The Leader: December edition
The Leader is a monthly newsletter by Contact State that summarises the stories, trends and o...read more
The Leader: November edition
The Leader is a monthly newsletter by Contact State that summarises the stories, trends and op...read more
The FCA’s big chance to shut down fraudulent advertising
What’s going on?The FCA is proposing a significant review of the way that financial promotions for financial products like investments, protection and mortgages are regulated, monitored and run. The current rules are uncertain and open to interpretation about exactly who is responsible and lia...read more
Alain Desmier nominated for ‘personality of the year’ at major insurance awards
Contact State Managing Director Alain Desmier has been nominated in the Protection Review Awar...read more
What you need to know about Google's changes to their financial services policy
This is clearly the month to release innocent looking updates that actually have significant c...read more
The FCA proposed changes to Financial Promotions: What you need to know
The FCA has proposed a new regulatory framework for the way that financial advertising and lea...read more
Contact State making headlines at ProtectX, Protection Guru and Cover Magazine
The Contact State team has been busy in the last few weeks, loudly making the case for clearer...read more
The rules of insurance lead generation
Every day, thousands of consumers use lead generation websites in order to be introduced to in...read more
Protecting the Protectors
As part of the Contact State campaign for clearer regulation and certification of the lead gen...read more
Press
See more
Lindsey McLoughlin joins Contact State as head of client strategy
Lindsey McLoughlin joins Contact State as Head of Client Strategy to help drive growth
Usay Compare partners with Contact State to optimise marketing campaigns and enhance sales
Usay partners with Contact State on marketing activities and lead validation
MBE Manchester seminar programme and keynote speaker revealed
LifeSearch Protection Awards 2023: Shortlists revealed
More consumers using false data to avoid insurance sales calls
Consumers inputting fake data into quote forms for fear of becoming a ‘lead’
ERC appoints standards committee for equity release sector
The future of lead generation
Key partners with Contact State for lead generation services
Key strikes partnership with Contact State
Record year for Contact State as business activity increases fourfold
Contact State responds to FCA’s proposals to clamps down on financial marketing
FCA strengthens marketing rules for authorised firms

We provide monthly insights about advertising, data and lead generation trends.

Subscribe to receive our newsletter, The Leader, in your inbox