Building better insurance customer journeys at the VIC

Events, pandemics and government funding have driven protection conversation for the past four years. With Covid providing a daily reminder of mortality risks and lockdowns putting increased pressure on state funded healthcare, British consumers have sought out protection products and providers.   ...but what they’ve found however is legacy technology, a largely manual telepho...
Alain Desmier

Protecting the Protectors
As part of the Contact State campaign for clearer regulation and certification of the lead gen...read more
Alain Desmier 'highly commended' in the AIG Quality Awards 2020
Contact State and Alain Desmier have been recognised by AIG Life at their annual Quality Award...read more
Understanding Income Per Lead (IPL)
It’s not always easy to appreciate the difference between a 10% or 15% sales rate, or the diff...read more
Exposing the secrets of lead generation
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insurers and underwriters are blissfully unaware that consumers are routinely misled online, every single day. There are at any one time operating in the UK, a number of lead generation affiliates flagran...read more
Always ask awkward questions
On a weekly basis, the Advertising Standards Agency (ASA) hands out rulings and fines to marke...read more
GDPR is a fantastic opportunity to reform mortgage marketing
Lets face it, GDPR has felt like a damp squib.The mortgage industry, intermediaries, banks and...read more
The ICO are coming – 3 ways you can protect yourself from a fine
After months of very little news, GDPR has now taken centre stage.With numbers more eye-wateri...read more
How AI is cleaning up life insurance data fraud
If your data could talk, what would it say?I don't mean the boring stuff; HR administration an...read more
Press

We provide monthly insights about advertising, data and lead generation trends.

Subscribe to receive our newsletter, The Leader, in your inbox