Purchasing insurance is an on/offline process
Go and search the Trust Pilot reviews for any large distributor of health and life insurance, and you’ll find inconsistent and contradictory feedback. You’ll hear from customers who feel they’ve been advised well, through to consumers who protest that they were tricked into leaving their details, swearing never to try again.
The point, if not glaringly obvious, is that we all...
Alain Desmier
Understanding Income Per Lead (IPL)
It’s not always easy to appreciate the difference between a 10% or 15% sales rate, or the diff...read more
Exposing the secrets of lead generation
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insu...read more
Always ask awkward questions
On a weekly basis, the Advertising Standards Agency (ASA) hands out rulings and fines to marke...read more
GDPR is a fantastic opportunity to reform mortgage marketing
Lets face it, GDPR has felt like a damp squib.The mortgage industry, intermediaries, banks and financial marketeers, spent millions of pounds preparing for the worst and then for almost a year, we heard very little.However, in the last few weeks, every day seems to bring news of a new, multi-m...read more
The ICO are coming – 3 ways you can protect yourself from a fine
After months of very little news, GDPR has now taken centre stage.With numbers more eye-wateri...read more
How AI is cleaning up life insurance data fraud
If your data could talk, what would it say?I don't mean the boring stuff; HR administration an...read more
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