The Power of Omnichannel Marketing in the Insurance Industry
Is ‘omnichannel’ in marketing just a buzzword? Or does it have a place in the insurance industry? Thomas Brett, head of business development at Contact State discusses how this, often overlooked strategy could change digital customer journeys for the better. The insurance industry is experiencing a seismic shift in customer expectations and preferences. Consumers don’t want t...
Thomas Brett
Alain Desmier 'highly commended' in the AIG Quality Awards 2020
Contact State and Alain Desmier have been recognised by AIG Life at their annual Quality Award...read more
Understanding Income Per Lead (IPL)
It’s not always easy to appreciate the difference between a 10% or 15% sales rate, or the diff...read more
Exposing the secrets of lead generation
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insu...read more
Always ask awkward questions
On a weekly basis, the Advertising Standards Agency (ASA) hands out rulings and fines to marketers and brands that break its rules. These rulings are increasing in severity and frequency as consumers become more adept and familiar with how they are able to complain.I believe it's time mortgage...read more
GDPR is a fantastic opportunity to reform mortgage marketing
Lets face it, GDPR has felt like a damp squib.The mortgage industry, intermediaries, banks and...read more
The ICO are coming – 3 ways you can protect yourself from a fine
After months of very little news, GDPR has now taken centre stage.With numbers more eye-wateri...read more
How AI is cleaning up life insurance data fraud
If your data could talk, what would it say?I don't mean the boring stuff; HR administration an...read more
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