The race for life: scale vs margin
This article first appeared in Cover Magazine
Spotted this week on the website of a leading life insurance broker in the UK was this, less-than-enticing sales message:
“WE KNOW THAT YOU'RE BUSY. Honestly, we get it! We're people too... with families, jobs, dogs to walk, bills to pay, lawns to mow...Most calls will take between 30-45 minutes, and then that's it."
I was struck...
Alain Desmier
The rules of insurance lead generation
Every day, thousands of consumers use lead generation websites in order to be introduced to in...read more
Protecting the Protectors
As part of the Contact State campaign for clearer regulation and certification of the lead gen...read more
Alain Desmier 'highly commended' in the AIG Quality Awards 2020
Contact State and Alain Desmier have been recognised by AIG Life at their annual Quality Award...read more
Understanding Income Per Lead (IPL)
It’s not always easy to appreciate the difference between a 10% or 15% sales rate, or the difference between a £55 or £60 CPL. However, it’s shocking to see how these differences add up to make or break lead generation campaigns.One of the key metrics we work with our clients to understand is ...read more
Exposing the secrets of lead generation
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insu...read more
Always ask awkward questions
On a weekly basis, the Advertising Standards Agency (ASA) hands out rulings and fines to marke...read more
GDPR is a fantastic opportunity to reform mortgage marketing
Lets face it, GDPR has felt like a damp squib.The mortgage industry, intermediaries, banks and...read more
The ICO are coming – 3 ways you can protect yourself from a fine
After months of very little news, GDPR has now taken centre stage.With numbers more eye-wateri...read more
How AI is cleaning up life insurance data fraud
If your data could talk, what would it say?I don't mean the boring stuff; HR administration an...read more
Press
We provide monthly insights about advertising, data and lead generation trends.
Subscribe to receive our newsletter, The Leader, in your inbox