The Leader: February

Feb: What's in this edition? 

  • Our support of 'Lead Generation World London, April 4th/5th 
  • Launch of the Contact State partner directory 
  • Lead buying from a lead buyers perspective 
  • How to stand out as a lead seller  
Lead Generation World London 
We’re very proud and excited to announce that Contact State will be the principal sponsor for Lead Generation World London on April 4th and 5th - the first ever in-person lead generation specific event in the UK. We’ve wanted to support a lead generation event in Europe for some time; it fits squarely into our mission of creating a better lead generation industry for everyone. We think it's vitally important that this industry has a place where everyone involved can meet, network, learn and debate with peers, clients and competitors alike. 

These events are usually dominated by marketeers and this event needs to be bigger than that, we need to make sure that lead buyer voices are also in the room and part of our industry. To enable this to happen Contact State is underwriting the cost of lead buyer passes for this event.  

If you’re a lead buyer you can get a COMPLIMENTARY ticket here.
If you’re a lead seller, you can purchase your ticket here.  
To review the agenda for the event, click here. 
We hope to see you there. 
Contact State Partner Directory 
We want to make it easier for innovative lead sellers to meet and connect with sales focused, lead buyers. We’ve launched the The Contact State Partner Directory which allows clients to research and review businesses that are generating and buying leads.  

For more information, click here
Lead buying from a lead buyers perspective
We think buying leads can be a fraught process, especially if the lead buyer is new to lead purchasing. Thomas Brett spent ten years buying leads for Responsible Life and in his new role at Contact State, he's helping both lead sellers and buyers understand and overcome barriers to success. He thinks there are three major issues a lead buyer should confront and deal with before they start buying leads and you can read that here. 
How to stand out as a lead seller
The lead generation industry is growing and so too are the demands of lead buying compliance teams. Matt Marshall has run several of the largest lead generation businesses in the UK and in this in-depth piece, shares his perspective of what’s changing and how all lead sellers can stand out from their competitors. You can read Matt's article here.

The Leader is a monthly newsletter by Contact State that summarises the stories, trends and opinions for businesses that generate and buy leads. You can join our newsletter, here. 

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