The Leader: March and April

What's in this edition?
Contact State at Lead Generation World London

There is little over a week to go before Lead Generation World comes to London (April 4th/5th) and we’re excited to greet old friends and make new ones!
Contact State is a huge supporter of the Lead Generation World London initiative and we’ve been proud to support and work with Michael Ferree, the conference’s founder, for the past year.

As well as being the principal sponsor for the show, Contact State will also be speaking, moderating a panel discussion, exhibiting, and hosting informal drinks for delegates on the Monday evening; we would love to meet you at one, or all these opportunities.

If you're a lead buyer: we’ve underwritten the cost of your ticket and you can attend for free by filling out this form.
If you’re a lead generator: you can buy your ticket here.

If you are attending, we’d love to meet you! Drop us an email at

Contact State session at Lead Generation World:
Learning from lead buyers
Tips and secrets from some of the UK’s largest lead buyers
Monday 4th April - 11.15am – 12pm
  • Ben White – AXA Health (Health Insurance) 
  • Alex Stock – Your Mortgage Decisions (Mortgage and Equity Release) 
  • Kevin Patterson - Endura Life (Life Insurance) 
Moderated by Alain Desmier, Contact State  
Whatever the question, real time feedback is the answer! 
2.15pm – 2.45pm  
Sharing performance marketing data is still a ‘dirty secret’ in the lead generation process. However buyers that share real time feedback make more sales and build better relationships. Better feedback helps everyone. 
This is session is deep dive into how real time feedback is changing the European lead generation industry by Alain Desmier of Contact State 

The full Lead Generation World agenda can be found here: 
Contact State expands into the Mortgage Industry

Online lead certification can be applied to any sector, vertical and industry. If a consumer submits their details online, Contact State can be there to witness the data transaction and create a certificate which lives with the sales lead as proof of consent.

We announced this week that Contact State has been appointed by Your Mortgage Decisions to certify all of their mortgage lead generation activity. We also work with their sister business, Access Equity Release.

As a business, Your Mortgage Decisions, are one of the most impressive lead buying businesses in the UK and performance marketing powers their growth. We work closely with Martin Wade and Alexander Stocks and we were very proud to announce our partnership.

Here is some of the coverage of our news:

Money Marketing

FT Adviser

Mortgage Solutions
Your Mortgage Decisions appoints Contact State

Alain Desmier speaks to CityWire Wealth Tech podcast

Does lead generation work? How can firms prosper with lead generation? How can financial advisers protect themselves when working with lead generators? Is the regulator doing enough to control fraudulent lead generation practices?

These were all topics on the CityWire, Wealth Tech podcast when Contact State co-founder Alain Desmier sat down with Citywire journalists, Ian Horne and Laura Purkess. Recorded in the CityWire studios in London, the podcast is a great introduction to how lead generation works and how it could be better.

You can listen to the podcast here.

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