Purchasing insurance is an on/offline process

Go and search the Trust Pilot reviews for any large distributor of health and life insurance, and you’ll find inconsistent and contradictory feedback. You’ll hear from customers who feel they’ve been advised well, through to consumers who protest that they were tricked into leaving their details, swearing never to try again.  The point, if not glaringly obvious, is that we all...
Alain Desmier

Life Insurance searches breaks five year record in January 2021
Google trends is a very useful tool if you are looking for top level trends about what is goin...read more
The rules of insurance lead generation
Every day, thousands of consumers use lead generation websites in order to be introduced to in...read more
How AI is cleaning up life insurance data fraud
If your data could talk, what would it say?I don't mean the boring stuff; HR administration an...read more

We provide monthly insights about advertising, data and lead generation trends.

Subscribe to receive our newsletter, The Leader, in your inbox