The new Google rules: What lead buyers & lead sellers need to know

Over the last 18 months the Financial Conduct Authority (FCA) has often hinted that it would enact changes to regulate online financial services advertising - It's huffed and puffed but hasn’t blown any houses down.All of that changed yesterday (30th June) when Google emailed its advertiser client base, announcing a new policy. From August 30th all websites involved with finan...
Alain Desmier

How do you fool the FCA and Google?
Regular readers of the Contact State blog will know that brand spam (the process of passing more
Google shakes up financial lead generation
If you generate consumer financial leads in the UK via search it's very likely that over the more
The Leader: March edition
What's in this edition? FCA unveils radical changes to funeral planning sector Google shakes more
Life Insurance searches breaks five year record in January 2021
Google trends is a very useful tool if you are looking for top level trends about what is going on with customer intention, in any given market. Particularly if you buy leads, developing a better understanding of the environment your particular product sits in, is good practice. I’ve been more
Google targets UK lead gen firms with the business operations verification process
After it was initially rolled out in the US we knew Google’s audit of adwords advertisers was more
The Leader: February edition
What's in this edition? Your lead generation guide to February  Google targets UK lead more
What you need to know about Google's changes to their financial services policy
This is clearly the month to release innocent looking updates that actually have significant more

We provide monthly insights about advertising, data and lead generation trends.

Subscribe to receive our newsletter, The Leader, in your inbox