Understanding Income Per Lead (IPL)

It’s not always easy to appreciate the difference between a 10% or 15% sales rate, or the difference between a £55 or £60 CPL. However, it’s shocking to see how these differences add up to make or break lead generation campaigns.One of the key metrics we work with our clients to understand is IPL, which is short for Income Per Lead. Income Per Lead is a straightforward measure...
Mike Laming

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