How will the FCA Consumer Duty impact online advertising?

The FCA Consumer Duty will be released on the 31st July and will have a significant impact on financial services advertising and lead generation.

If you generate or buy financial leads, you will soon be asked this question, "what steps have you taken to comply with the new consumer duty?".

We think there are three main regulatory themes that you should consider:

1. A new FCA focus on the whole customer journey, including the adverts a consumer initially sees.

2. The need to challenge and change 'sludge design'

3. An increased level of required oversight evidence for lead buyers.

To help you prepare for what's coming, we've put together a Contact State briefing here.