Certificate-centered Compliance

Data Certificates are the foundation of our market leading compliance process.

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A Data Certificate for every Consumer

The Contact State platform generates Data Certificates for each consumer journey. They act as a record of data provenance, store metadata and contextual information about the journey, and give confidence and assurance that the consumer was sold to in a compliant way.

Data Certificates integrate with your existing technology stack (CRM system or database), and no changes to your current workflow are needed.

Lead generators have to perform a small integration on their websites and landing pages to work with Contact State. Read more about how it works.

We recently wrote about many of the problems associated with financial services lead generation for Cover Magazine.

Read about data certification as a method of protecting the consumer and why this is so important

Protecting the consumer

Data Certificates aren't just great for buyers and sellers of consumer data. They're made for the consumer too.

Data Certificates serve as a useful record of the type of data submitted, when it was submitted, what the consumer saw and consented to, and act as a launchpad to further exercise their rights under the GDPR.

Stay on top of compliance

Working with multiple partners can be a large compliance burden.

Data Certificates make it easy. They allow you to easily answer questions like Where did this consumer come from and what did that website look like at that point in time? What legal documents and notices did the consumer see? What did the consumer consent to when they filled in the form?

Our Compliance Center makes digging into these adverts and websites across all of your partners simple and straightforward.

How it works

Contact State creates Data Certificates for each and every consumer journey.


1. Seller integration

Every Seller has to integrate the Contact State Certify.js javascript on all of their landing pages and forms.

2. Certificate generation and transfer

Using Certify.js sellers call Contact State to generate Data Certificates. These are then transferred to the buyer with the Lead Data. Each Contact State Certificate has a unique URL that identifies it, which can be stored in a CRM system or database.


3. Real-time Certificate analysis

As Certificates are generated, our platform analyses the journey and triggers alerts in real time which notifies buyers when data rules are breached, bot activity is uncovered or when suspicious duplicate, fraud like behaviour is detected. Our platform is always on, protecting the integrity of financial brands.

4. Compliance Center

Certificates are stored in the Contact State platform, easily searchable and viewable, streamlining your compliance process, and giving you confidence and assurance long into the future.


Contact State's technology is easy to integrate. Sellers have a simple integration, typically completed in under 15 minutes.

Please refer to our documentation for more information.

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We're making it easier and safer to buy from multiple, compliant online lead generation partners.

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