The Contact State Blog
News, reviews, rulings from the world of Lead Generation
What did we learn from the Consumer Duty panel at the Mortgage Expo Manchester 2023?
Thomas Brett, our Head of Mortgage and Lending sat on the Consumer Duty panel at this year’s Mortgage and business Expo North. So, what did we learn about how consumer duty will change marketing in mortgage, protection, and equity release? It was fantastic to be included on the consumer duty panel at the MBE this year, incredibly well hosted by Robert Barnard of Pepper Mone...
Thomas Brett
Exposing the secrets of lead generation
Alain Desmier
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insurers and underwriters are blissfully unaware that consumers are routinely misled online, every singl...
Always ask awkward questions
Alain Desmier
On a weekly basis, the Advertising Standards Agency (ASA) hands out rulings and fines to marketers and brands that break its rules. These rulings are increasing in severity and frequency as cons...
GDPR is a fantastic opportunity to reform mortgage marketing
Alain Desmier
Lets face it, GDPR has felt like a damp squib.The mortgage industry, intermediaries, banks and financial marketeers, spent millions of pounds preparing for the worst and then for almost a year, ...
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The ICO are coming – 3 ways you can protect yourself from a fine
Alain Desmier
After months of very little news, GDPR has now taken centre stage.With numbers more eye-wateringly expensive than the latest football transfer saga, British Airways and Marriot hotels now find t...
How AI is cleaning up life insurance data fraud
Alain Desmier
If your data could talk, what would it say?I don't mean the boring stuff; HR administration and office away day risk waivers. I mean the sensitive customer data that you keep locked away in a CR...