The Contact State Blog

News, reviews, rulings from the world of Lead Generation

What did we learn from the Consumer Duty panel at the Mortgage Expo Manchester 2023?
Thomas Brett, our Head of Mortgage and Lending sat on the Consumer Duty panel at this year’s Mortgage and business Expo North. So, what did we learn about how consumer duty will change marketing in mortgage, protection, and equity release?   It was fantastic to be included on the consumer duty panel at the MBE this year, incredibly well hosted by Robert Barnard of Pepper Mone...
Thomas Brett
How do you fool the FCA and Google?
Alain Desmier
Regular readers of the Contact State blog will know that brand spam (the process of passing off as a financial brand to trick a consumer) is one of the misleading lead generation practices we ha...
ASA rules against ‘benefit’ lead generation adverts
Alain Desmier
The Advertising Standards Authority (ASA) releases rulings every Wednesday morning and most rulings are announced and then never seen again; small slaps on wrists for naughty advertisers who pus...
Contact State and Verisk’s Jornaya combine to accelerate trust, transparency and performance in the marketing ecosystem
Alain Desmier
Verisk acquisition enables a combined Contact State and Jornaya to offer customers expanded insights into buyer journeys in the UK and EU LONDON – September 7, 2021 -- Contact State, the lead ge...

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The new Google rules: What lead buyers & lead sellers need to know
Alain Desmier
Over the last 18 months the Financial Conduct Authority (FCA) has often hinted that it would enact changes to regulate online financial services advertising - It's huffed and puffed but hasn’t b...
Contact State welcome delegates to Lead Generation World UK
Alain Desmier
The wait for a Lead Generation conference in the UK is over and Contact State are absolutely delighted to be sponsoring and speaking at the inaugural Lead Generation World UK, this week. Contact...
US Healthcare adverts will require certification
Alain Desmier
Google have been bashed about in recent weeks by everyone; the Government, the financial regulator, trade bodies, lead generators and consumers. And rightly so. As the dominant online advertisin...
Making lead generators ARs/IARs is risky
Alain Desmier
Contact State bangs the drum for greater scrutiny of financial promotions, because it matters. If a consumer goes online to seek out a mortgage, insurance, investment or retirement product, it m...
Lead gen ignorance is not an excuse, rules the ASA
Alain Desmier
There is a change of tone, commitment and energy from the UK’s advertising regulator when it comes to scrutinising online lead generation adverts; someone seems to have switched the ASA off and ...
The Leader: April edition
Alain Desmier
What's in this edition?  Lead gen ignorance is not an excuse, rules the ASA Making lead generators ARs/IARs is risky US Healthcare adverts will require certification Interesting links for you to...