The Contact State Blog

News, reviews, rulings from the world of Lead Generation

Launch of the Contact State partner directory

Contact State makes it easier, safer and more profitable to work with lead generation firms and we’re proud of the many sales focused businesses we support across several different sectors. Now in our third year of business, we work with some of the largest lead producing and lead buying companies in the UK. As we’ve grown, we’ve introduced new products, new features and new i...
Alain Desmier
Alain Desmier 'highly commended' in the AIG Quality Awards 2020
Alain Desmier
Contact State and Alain Desmier have been recognised by AIG Life at their annual Quality Awards this afternoon, highly commended in the ‘Industry Standards Champion’ category. Alain Desmer said,...
Understanding Income Per Lead (IPL)
Mike Laming
It’s not always easy to appreciate the difference between a 10% or 15% sales rate, or the difference between a £55 or £60 CPL. However, it’s shocking to see how these differences add up to make ...
Exposing the secrets of lead generation
Alain Desmier
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insurers and underwriters are blissfully unaware that consumers are routinely misled online, every singl...

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Always ask awkward questions
Alain Desmier
On a weekly basis, the Advertising Standards Agency (ASA) hands out rulings and fines to marketers and brands that break its rules. These rulings are increasing in severity and frequency as cons...
GDPR is a fantastic opportunity to reform mortgage marketing
Alain Desmier
Lets face it, GDPR has felt like a damp squib.The mortgage industry, intermediaries, banks and financial marketeers, spent millions of pounds preparing for the worst and then for almost a year, ...
The ICO are coming – 3 ways you can protect yourself from a fine
Alain Desmier
After months of very little news, GDPR has now taken centre stage.With numbers more eye-wateringly expensive than the latest football transfer saga, British Airways and Marriot hotels now find t...
How AI is cleaning up life insurance data fraud
Alain Desmier
If your data could talk, what would it say?I don't mean the boring stuff; HR administration and office away day risk waivers. I mean the sensitive customer data that you keep locked away in a CR...