The Contact State Blog

News, reviews, rulings from the world of Lead Generation

Contact State and Verisk’s Jornaya combine to accelerate trust, transparency and performance in the marketing ecosystem

Verisk acquisition enables a combined Contact State and Jornaya to offer customers expanded insights into buyer journeys in the UK and EU LONDON – September 7, 2021 -- Contact State, the lead generation certification technology platform, has been acquired by Verisk (Nasdaq:VRSK), a leading global data analytics and decision-support solutions provider that serves customers in t...
Alain Desmier
Life Insurance searches breaks five year record in January 2021
Alain Desmier
Google trends is a very useful tool if you are looking for top level trends about what is going on with customer intention, in any given market. Particularly if you buy leads, developing a bette...
The ICO steps up enforcement over ‘unlawful’ lead generation
Alain Desmier
The ICO seems to have turned their attention away from major consumer brand data breaches and towards smaller marketing and financial firms who knowingly misuse consumer data.  Announced by Andy...
Google targets UK lead gen firms with the business operations verification process
Alain Desmier
After it was initially rolled out in the US we knew Google’s audit of adwords advertisers was coming (we wrote about it here, back in July 2020) but we didn’t know when, for which products and h...

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The Leader: February edition
Alain Desmier
What's in this edition? Your lead generation guide to February  Google targets UK lead generation firms with business operations verification process The ICO steps up enforcement over ‘unlawful’...
The Leader: December edition
Alain Desmier
The Leader is a monthly newsletter by Contact State that summarises the stories, trends and opinions for businesses that generate or buy leads. You can sign up to receive The Leader in your inb...
The Leader: November edition
Alain Desmier
The Leader is a monthly newsletter by Contact State that summarises the stories, trends and opinions for businesses that generate or buy leads. You can sign up to receive The Leader in your inbo...
The FCA’s big chance to shut down fraudulent advertising
Alain Desmier
What’s going on?The FCA is proposing a significant review of the way that financial promotions for financial products like investments, protection and mortgages are regulated, monitored and run....
Alain Desmier nominated for ‘personality of the year’ at major insurance awards
Mike Laming
Contact State Managing Director Alain Desmier has been nominated in the Protection Review Awards 2020, in the ‘personality of the year’ category. The protection focused event and conference norm...
What you need to know about Google's changes to their financial services policy
Alain Desmier
This is clearly the month to release innocent looking updates that actually have significant consequences. Hot on the heels of the FCA financial promotions consultation is Google's eagerly antic...