The Contact State Blog

News, reviews, rulings from the world of Lead Generation

The Leader: December edition

The Leader is a monthly newsletter by Contact State that summarises the stories, trends and opinions for businesses that generate or buy leads. You can sign up to receive The Leader in your inbox here. What's in this edition? Your lead generation guide to December Do "backend" lead generation arrangements really work? The FCA, trading names and appointed reps. The stories, po...
Alain Desmier
Understanding Income Per Lead (IPL)
Mike Laming
It’s not always easy to appreciate the difference between a 10% or 15% sales rate, or the difference between a £55 or £60 CPL. However, it’s shocking to see how these differences add up to make ...
Exposing the secrets of lead generation
Alain Desmier
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insurers and underwriters are blissfully unaware that consumers are routinely misled online, every singl...
Always ask awkward questions
Alain Desmier
On a weekly basis, the Advertising Standards Agency (ASA) hands out rulings and fines to marketers and brands that break its rules. These rulings are increasing in severity and frequency as cons...

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GDPR is a fantastic opportunity to reform mortgage marketing
Alain Desmier
Lets face it, GDPR has felt like a damp squib.The mortgage industry, intermediaries, banks and financial marketeers, spent millions of pounds preparing for the worst and then for almost a year, ...
The ICO are coming – 3 ways you can protect yourself from a fine
Alain Desmier
After months of very little news, GDPR has now taken centre stage.With numbers more eye-wateringly expensive than the latest football transfer saga, British Airways and Marriot hotels now find t...
How AI is cleaning up life insurance data fraud
Alain Desmier
If your data could talk, what would it say?I don't mean the boring stuff; HR administration and office away day risk waivers. I mean the sensitive customer data that you keep locked away in a CR...