The Contact State Blog

News, reviews, rulings from the world of Lead Generation

The Leader: March edition

What's in this edition? FCA unveils radical changes to funeral planning sector Google shakes up financial lead generation  Interesting links for you to read, watch and listen.  The Leader is a monthly newsletter by Contact State that summarises the stories, trends and opinions for businesses that generate or buy leads. You can sign up to receive The Leader in your inbox here. ...
Alain Desmier
Alain Desmier nominated for ‘personality of the year’ at major insurance awards
Mike Laming
Contact State Managing Director Alain Desmier has been nominated in the Protection Review Awards 2020, in the ‘personality of the year’ category. The protection focused event and conference norm...
What you need to know about Google's changes to their financial services policy
Alain Desmier
This is clearly the month to release innocent looking updates that actually have significant consequences. Hot on the heels of the FCA financial promotions consultation is Google's eagerly antic...
The FCA proposed changes to Financial Promotions: What you need to know
Alain Desmier
The FCA has proposed a new regulatory framework for the way that financial advertising and lead generation is reviewed and approved in the UK. The proposals being considered will make regulated ...

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Contact State making headlines at ProtectX, Protection Guru and Cover Magazine
Mike Laming
The Contact State team has been busy in the last few weeks, loudly making the case for clearer regulation of the lead generation sector whilst building awareness of fraudulent and misleading adv...
The rules of insurance lead generation
Alain Desmier
Every day, thousands of consumers use lead generation websites in order to be introduced to insurance intermediaries of all shapes and sizes. From fully advised, whole of market conversations, t...
Protecting the Protectors
Mike Laming
As part of the Contact State campaign for clearer regulation and certification of the lead generation industry, Contact State partnered with LifeSearch (the UKs largest life insurance broker) an...
Alain Desmier 'highly commended' in the AIG Quality Awards 2020
Alain Desmier
Contact State and Alain Desmier have been recognised by AIG Life at their annual Quality Awards this afternoon, highly commended in the ‘Industry Standards Champion’ category. Alain Desmer said,...
Understanding Income Per Lead (IPL)
Mike Laming
It’s not always easy to appreciate the difference between a 10% or 15% sales rate, or the difference between a £55 or £60 CPL. However, it’s shocking to see how these differences add up to make ...
Exposing the secrets of lead generation
Alain Desmier
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insurers and underwriters are blissfully unaware that consumers are routinely misled online, every singl...