The Contact State Blog
News, reviews, rulings from the world of Lead Generation
What you need to know about Google's changes to their financial services policy
This is clearly the month to release innocent looking updates that actually have significant consequences. Hot on the heels of the FCA financial promotions consultation is Google's eagerly anticipated update to their own financial services policy. I wrote about the proposed Google changes a few months ago when it was announced in the US but in truth I didn't expect to see it i...
Alain Desmier
The FCA proposed changes to Financial Promotions: What you need to know
Alain Desmier
The FCA has proposed a new regulatory framework for the way that financial advertising and lead generation is reviewed and approved in the UK. The proposals being considered will make regulated ...
Contact State making headlines at ProtectX, Protection Guru and Cover Magazine
Mike Laming
The Contact State team has been busy in the last few weeks, loudly making the case for clearer regulation of the lead generation sector whilst building awareness of fraudulent and misleading adv...
The rules of insurance lead generation
Alain Desmier
Every day, thousands of consumers use lead generation websites in order to be introduced to insurance intermediaries of all shapes and sizes. From fully advised, whole of market conversations, t...
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Protecting the Protectors
Mike Laming
As part of the Contact State campaign for clearer regulation and certification of the lead generation industry, Contact State partnered with LifeSearch (the UKs largest life insurance broker) an...
Alain Desmier 'highly commended' in the AIG Quality Awards 2020
Alain Desmier
Contact State and Alain Desmier have been recognised by AIG Life at their annual Quality Awards this afternoon, highly commended in the ‘Industry Standards Champion’ category. Alain Desmer said,...
Understanding Income Per Lead (IPL)
Mike Laming
It’s not always easy to appreciate the difference between a 10% or 15% sales rate, or the difference between a £55 or £60 CPL. However, it’s shocking to see how these differences add up to make ...
Exposing the secrets of lead generation
Alain Desmier
The insurance industry has spent millions of pounds on GDPR compliance, but in truth most insurers and underwriters are blissfully unaware that consumers are routinely misled online, every singl...
Always ask awkward questions
Alain Desmier
On a weekly basis, the Advertising Standards Agency (ASA) hands out rulings and fines to marketers and brands that break its rules. These rulings are increasing in severity and frequency as cons...
GDPR is a fantastic opportunity to reform mortgage marketing
Alain Desmier
Lets face it, GDPR has felt like a damp squib.The mortgage industry, intermediaries, banks and financial marketeers, spent millions of pounds preparing for the worst and then for almost a year, ...