The Contact State Blog

News, reviews, rulings from the world of Lead Generation

Contact State and Verisk’s Jornaya combine to accelerate trust, transparency and performance in the marketing ecosystem

Verisk acquisition enables a combined Contact State and Jornaya to offer customers expanded insights into buyer journeys in the UK and EU LONDON – September 7, 2021 -- Contact State, the lead generation certification technology platform, has been acquired by Verisk (Nasdaq:VRSK), a leading global data analytics and decision-support solutions provider that serves customers in t...
Alain Desmier
The new Google rules: What lead buyers & lead sellers need to know
Alain Desmier
Over the last 18 months the Financial Conduct Authority (FCA) has often hinted that it would enact changes to regulate online financial services advertising - It's huffed and puffed but hasn’t b...
Contact State welcome delegates to Lead Generation World UK
Alain Desmier
The wait for a Lead Generation conference in the UK is over and Contact State are absolutely delighted to be sponsoring and speaking at the inaugural Lead Generation World UK, this week. Contact...
US Healthcare adverts will require certification
Alain Desmier
Google have been bashed about in recent weeks by everyone; the Government, the financial regulator, trade bodies, lead generators and consumers. And rightly so. As the dominant online advertisin...

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Making lead generators ARs/IARs is risky
Alain Desmier
Contact State bangs the drum for greater scrutiny of financial promotions, because it matters. If a consumer goes online to seek out a mortgage, insurance, investment or retirement product, it m...
Lead gen ignorance is not an excuse, rules the ASA
Alain Desmier
There is a change of tone, commitment and energy from the UK’s advertising regulator when it comes to scrutinising online lead generation adverts; someone seems to have switched the ASA off and ...
The Leader: April edition
Alain Desmier
What's in this edition?  Lead gen ignorance is not an excuse, rules the ASA Making lead generators ARs/IARs is risky US Healthcare adverts will require certification Interesting links for you to...
Google shakes up financial lead generation
Alain Desmier
If you generate consumer financial leads in the UK via search it's very likely that over the past 6 weeks your Google account was suddenly paused. Clients and friends of Contact State have been ...
FCA unveils radical changes to funeral planning sector
Alain Desmier
The ICO’s investigation into the funeral firm Avalon and the lead generation businesses Plan My Funeral and Impressia in 2019, uncovered that the funeral planning sector had a lead generation an...
The Leader: March edition
Alain Desmier
What's in this edition? FCA unveils radical changes to funeral planning sector Google shakes up financial lead generation  Interesting links for you to read, watch and listen.  The Leader is a m...