The Contact State Blog

News, reviews, rulings from the world of Lead Generation

Contact State welcome delegates to Lead Generation World UK

The wait for a Lead Generation conference in the UK is over and Contact State are absolutely delighted to be sponsoring and speaking at the inaugural Lead Generation World UK, this week. Contact State Managing Director, Alain Desmier will be on the virtual stage at 12pm today to open the conference. He’ll give his views and thoughts about the future of lead generation in the U...
Alain Desmier
US Healthcare adverts will require certification
Alain Desmier
Google have been bashed about in recent weeks by everyone; the Government, the financial regulator, trade bodies, lead generators and consumers. And rightly so. As the dominant online advertisin...
Making lead generators ARs/IARs is risky
Alain Desmier
Contact State bangs the drum for greater scrutiny of financial promotions, because it matters. If a consumer goes online to seek out a mortgage, insurance, investment or retirement product, it m...
Lead gen ignorance is not an excuse, rules the ASA
Alain Desmier
There is a change of tone, commitment and energy from the UK’s advertising regulator when it comes to scrutinising online lead generation adverts; someone seems to have switched the ASA off and ...

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The Leader: April edition
Alain Desmier
What's in this edition?  Lead gen ignorance is not an excuse, rules the ASA Making lead generators ARs/IARs is risky US Healthcare adverts will require certification Interesting links for you to...
Google shakes up financial lead generation
Alain Desmier
If you generate consumer financial leads in the UK via search it's very likely that over the past 6 weeks your Google account was suddenly paused. Clients and friends of Contact State have been ...
FCA unveils radical changes to funeral planning sector
Alain Desmier
The ICO’s investigation into the funeral firm Avalon and the lead generation businesses Plan My Funeral and Impressia in 2019, uncovered that the funeral planning sector had a lead generation an...
The Leader: March edition
Alain Desmier
What's in this edition? FCA unveils radical changes to funeral planning sector Google shakes up financial lead generation  Interesting links for you to read, watch and listen.  The Leader is a m...
Life Insurance searches breaks five year record in January 2021
Alain Desmier
Google trends is a very useful tool if you are looking for top level trends about what is going on with customer intention, in any given market. Particularly if you buy leads, developing a bette...
The ICO steps up enforcement over ‘unlawful’ lead generation
Alain Desmier
The ICO seems to have turned their attention away from major consumer brand data breaches and towards smaller marketing and financial firms who knowingly misuse consumer data.  Announced by Andy...